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Case Study                       

Why Xocai: The Drink of The Gods

      Project Tasks:
  • Website Design and Development
  • Custom Photography
  • Marketing & Promotion
  • Product Photography
  • Custom Javascript / Interactivity
  • Copywriting

Xoçai™ (pronounced Sho-sái), is more than just an elegant product name... it consists of the first two letters of the Aztec word, "Xocolatl," (cho coh LA till) the Aztec word used for chocolate, and the last three letters of "Açai," a rich berry found in the Amazon Rain Forest. Xoçai is more than a product — it's the culmination of a rich history.

It's a rich, decadent, elegant tasting chocolate drink that is truly the ultimate antioxidant beverage. Using the finest, all-natural European cocoa powder, the açai berry from the Amazon Rain Forest, and agave nectar derived from the Mexican cactus, Xoçai is a product like no other.

For the website design, we needed to convey two things to the visitor: the value of this amazing and delicious drink, and the opportunity for becomming a distributor as well. Custom photography, and extensive historical research were required to showcase this groundbreaking product.

Xoçai is poised to be a multi-million dollar "hot item" over the next two years.

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